Cinema managers are constantly juggling daily operations, monitoring sales growth, as well as balancing retaining current customers with wooing new patrons.
They must constantly strive to improve performance. EASI’s software helps improve cinema business performance, reduces stress and provides peace of mind.
Reinventing your cinema
Charlie Chaplin once said "Movies are a fad. Audiences really want to see live actors on a stage". He firmly believed movies would be short-lived. How wrong he was!
Fast-forward 80+ years, technology and special effects have transformed movie making into a multibillion dollar industry offering audiences a super-real cinema experience.
Faced with increasingly discerning customers in a fast-paced digital world, cinemas can retain and grow their audience by:
Adopting strategies from similar industries
The hotel, travel and airline industries shares similar values and needs with cinemas. Learn how these hospitality industries meet challenges, grow their customer base and apply solutions to their business.
Understand your customers
Cinemas have lagged behind many retail industries in using customer data. Emulate how online businesses successfully target their marketing in the face of competition. The hotel, travel and airline industries face stiff online competition as customers become more discerning and expect more flexibility and choice in their experiences.
Use your data to drive sales
To counter their competition, those industries employ dynamic pricing, replacing fixed costs for every customer, with prices adjusted to reflect real-time changing market demands.
The result is better understanding of customer needs and market segmentation. The data gathered from these profiles enables companies to craft choices and budget flexibility to suit individual needs.
Invest to Update Software
Digital cinemas are much more than fancy projectors. There’s a whole framework behind them: from filming, to digitisation, to distribution and projection. The switch to digital has enabled software to centralise and automate cinema operations.
Continual software improvements must go hand-in-hand with systems processes. EASI’ team helps our clients realise systems potential, such as only needing to load adverts once, letting the software automatically insert the content in the right places for each show.
Keep up with new technology
Observing what competitors are using to grow their markets (like social media displays and flexible ticket pricing) can provide ideas of which technologies are going mainstream.
Cinemas can tap into complementary services to generate new revenue: multifunctional lobbies with bars, restaurants, and VR entertainment hubs, or interactive pre-shows with personalised videos and second screen engagement to enhance audience experience.
Understand industry trends
Cinema suppliers converge at the annual cinema industry conventions like Cinema Con, CineEurope and CineAsia. These gatherings are good places to gather information on and learn about new product innovations in the entertainment industry Read industry publications, magazines and websites to keep abreast of how Cinemas are evolving with new technologies.