SELF-SERVICE MADE EASY

Technology has shifted customers’ approaches to interacting with the businesses. As their behaviour evolves, their ability to use payment cards in a range of unattended terminals is no longer a desire, but an expectation. Brands have to deliver fast, easy, personalized and intuitive self-service to meet this need.

Besides using conventional counters, websites and mobile apps, customers can also perform transactions with self-service kiosks. Providing multiple services via a single kiosk allows customers to complete several tasks through one interface.

EASI Self-Service solution offers automated, user-friendly ordering and payment systems to speed-up sales transactions and save customers’ time.

Through touch-screen based prompts, kiosks can reduce waiting times for ordering and payments compared with manned counters, and allow customers to instantly complete their purchasing process. Having multiple self-service kiosks in a premise also enables several customers to check out simultaneously.

Self-service kiosks, including those with interactive multi-function capabilities, can enhance the customer experience, boost satisfaction and increase revenues across the board. They also increase sales transaction speed during peak hours and reduce waiting time.

Some businesses have experienced between 10 to 30% increases in revenue after implementing self-service kiosks, thanks to each customer receiving suggested upsells during the ordering and checkout process. And increased revenues results in faster returns on investment (ROI).

To encourage usage of kiosks, businesses can offer their customers priority services; for example previews of best-selling items, special promotions and customer loyalty programs.

Hiring and retaining staff is one of the major expenses for business owners. Self-service kiosks are ideal substitutes. Kiosks are very cost-effective to operate and do not require the same remuneration benefits as personnel. This enables business owners to reassign their employees to more important tasks. For some companies, the amount of money saved, along with the increased usage of the kiosks by satisfied customers, results in dramatically increased revenues

Self-service kiosks can work and provide the same functions and services 24 hours a day, 365 days a year, effectively fulfilling mundane tasks such as answering inquiries or providing information. This frees trained staff to use of their talents and skills on more important jobs and increase production output.

Self-service kiosks also minimise human error in cash handling, as they provide accurate change. This reduces the issue of excess/shortage of cash when closing.

Self-service kiosks offer a wealth of information about customers’ shopping habits, including products bought and frequency of visits. Using the kiosk screens to place advertisements and promotions, store owners also gain invaluable insights on how to map the purchase behaviours with the products instore, creating the potential for greater cross-selling, upselling, customer retention and launching new products.

Related articles:

• Introduction to EASI Self Service Currency Exchange Technology
• The Rise of Self-Ordering Kiosk
• Bill Payments can be made by self-service with EASI