— Customer Story
Powering Malaysia's largest cinema chain : one ticket at a time.
How Golden Screen Cinemas; a Kuok Group subsidiary operating 338 screens across 34 locations, handles close to 12 million ticket transactions a year, 32,000 transactions on a peak day, and 1,300 per hour, with EASI as their technology partner.
Malaysia's leading cinema exhibitor, built on a single integrated platform.
Golden Screen Cinemas Sdn. Bhd. (GSC), Malaysia's leading cinema exhibitor, is a wholly-owned subsidiary of PPB Group, a member of the Kuok Group. Today, GSC operates 505 cinema halls across 53 locations throughout Malaysia, delivering entertainment experiences to millions of moviegoers nationwide.
From mainstream cinema to premium and immersive formats, GSC offers a diverse range of experiences including BIG, IMAX, 4DX, D-BOX, MX4D, ScreenX, Onyx Cinema LED and Dolby Atmos, complemented by premium concepts such as Prestige, Velvet, Getha Lux Suites, Comfort Cabins, Escape Studios, Private Screen, SkyBox and Premiere. Family and inclusive experiences such as Play and GSC Sensory-Friendly Movie Screening further extend GSC's offering to different audience needs.
GSC's BIG experience features large-format screens powered by 4K laser projection and a 32-channel Dolby Atmos audio system, creating a highly immersive large-screen cinema experience.
The unified platform enables GSC to manage high-volume ticketing and F&B transactions while providing customers with a consistent and convenient experience across its locations.
An integrated ticketing system, powering every transaction.
To keep up with the high consumer demand, GSC, through its technology partner EASI, deployed an integrated ticketing system powering both online and offline transactions, including transactions at the concession counters nationwide.
To further improve efficacy on location at the cinemas, GSC also deployed 222 self-service kiosks nationwide as at 2026, and the number has continued to grow with the chain.
Digital displays running the menu, synced to the kitchen.
EASI's Digital Display system powers the menu screens seen at all GSC ticket & concession counters. All transactions at the concession counters are instantaneous, delivering customer orders quickly to the kitchen for preparation.
This helps ensure that each customer's order is processed speedily, maintaining a quick and consistent customer turnaround time even when the box-office queues are at their longest.
QR codes from app to checkpoint, with no paper and no fuss.
Customers who book online receive their QR code through the EASI Ticketing System. They can then scan the QR code, received on their mobile via app or email, to be permitted entry to the cinema halls.
It works for a single excited moviegoer or for a group of friends or family. One scan, one entry, no paper tickets, no waiting at the box office to collect a printed stub.
What EASI delivers for GSC, every year.
The deployment in numbers, spanning ticketing, POS, displays, and self-service.
Four EASI products. One integrated platform.
The technology stack behind GSC's nationwide rollout, where every product talks to every other product with a single source of truth.
EASI Cinema Touchpoint
Online and offline cinema ticketing, utilizing the same engine to handle box-office sales, online bookings, and QR-code entry validation.
Explore Cinema Touchpoint →
EASI Point of Sales (POS)
The POS engine running every concession counter, seamlessly connected to the kitchen, the ticketing system, and back-office reports.
Explore EASI POS →
EASI Self-Service Kiosk
Deployed nationwide, this system handles will-call collection, walk-up purchases, and on-screen seat selection without a teller.
Explore Self-Service Kiosk →
EASI QR Ordering
Lets moviegoers scan a code to browse the menu, then order and pay for concessions from their seat, with orders routed straight to the kitchen.
Explore QR Ordering →
Want your story next?
From a single café to a region-wide cinema chain, let's walk through what an EASI deployment looks like for your operation.
